Keep
Prescott
Wild
Wild Today. Wild Tomorrow.A local health-advocacy initiative protecting Prescott's wild places for a healthy, happy community with a rich ecosystem.
Why Wild Places Matter
Keep Prescott Wild was born from a simple truth: nature heals. For Lis Rodriguez -- a Registered Dietitian Nutritionist for more than 20 years -- Prescott's wild landscapes became an unexpected and essential part of her approach to healthy living. The granite boulders, the pronghorn at dawn, the trails winding through ponderosa pines, the clean high-desert air -- these were not incidental to her health. They were central to it.That personal experience, combined with her graduate work in public health at National University, led to a question she couldn't stop asking: what happens to a community's health when its wild places disappear? KPW exists to answer that question through action -- raising awareness and funds for local organizations already fighting to protect Prescott's open spaces, wildlife corridors, clean water, and trails. We do not compete with these organizations. We connect their missions to a broader audience and give people a way to help.
Active CampaignsSave the Pronghorn -- LAUNCH CAMPAIGN
The pronghorn is North America's fastest land mammal -- built for open grasslands, dependent on connected corridors, and nearly impossible to relocate once landlocked. A small remnant herd of pronghorn in the Granite Dells area is already hemmed in by existing development. A 220-acre private parcel known as the Diving Board is currently for sale. Further development here would not just reduce their range -- it would eliminate what little corridor remains for pronghorn and other wildlife, while encroaching on evolving trail systems that the broader community relies on for recreation and well-being.This land is for sale NOW. The window to protect it is open. KPW supports two organizations working to keep it wild:Central Arizona Wildlife Alliance (CAWA) leads citizen science and advocacy for pronghorn corridor protection. Your support funds their outreach, research, and public engagement work.Greater Prescott Outdoors Fund (GPOF) provides the financial mechanism for land conservation and acquisition in the greater Prescott region. Your support helps make permanent protection of parcels like the Diving Board possible.
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Wear the Mission
KPW merchandise is organic, intentionally designed, and cause-linked. Every purchase directly supports the active campaign. No overhead. No middleman. Just conservation.COMING SOON: Save the Pronghorn Campaign
PARTNERS + GIVING
Where the Money Goes
100% of KPW merchandise proceeds go directly to established 501(c)(3) conservation organizations. We are transparent about every dollar and rotate giving to match the active campaign.Central Arizona Wildlife Alliance (CAWA) -- pronghorn corridor advocacy and citizen science
Greater Prescott Outdoors Fund (GPOF) -- land conservation and acquisition, Yavapai County
Citizens Water Advocacy Group (CWAG) -- Verde River and clean water protection
Highlands Center for Natural History -- nature education and environmental literacy
Yavapai Trails Association -- trail protection, maintenance, and community access.
PUBLIC HEALTH
Conservation Is a Health Issue
Protecting wild places is not separate from protecting public health. It is the same work. The evidence is clear:Spending time in green spaces and observing wildlife has been shown to reduce stress hormones, lower blood pressure, and restore cognitive function -- benefits that begin within minutes of nature exposure.Nature prescriptions have been shown to provide measurable benefits for blood pressure, symptoms of depression and anxiety, and physical activity levels.Research consistently associates regular nature exposure with improved sleep, stronger immune function, reduced risk of cardiovascular disease, and greater community cohesion.People who spend at least 120 minutes outdoors per week are significantly more likely to report good health and high well-being, with benefits peaking between 200-300 minutes per week.When open spaces are developed, trails are lost, wildlife corridors are fragmented, and water sources are depleted, these health outcomes go with them. KPW exists at the intersection of conservation and public health -- making the case that protecting Prescott's wild places protects its people.
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Stay Wild
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Contact us on Instagram @keep.prescott.wild
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